Market size

According to a report by NonFungible.com, the digital land market was worth over $1 billion in the first quarter of 2021, driven largely by the growth of virtual real estate sales in virtual worlds like Upland, Decentraland, Sandbox and others.

This growth is expected to continue in the coming years, as more users and investors enter the market and new virtual worlds and platforms are developed. Some analysts predict that the digital land market could be worth tens of billions of dollars by 2025, driven by the growing popularity of blockchain-based virtual worlds and the increasing demand for digital assets and virtual experiences.

According to Upland's website, the platform has over 200,000 registered users and has seen over $50 million in virtual property sales since its launch in 2019. In addition, Upland has recently expanded its platform to include a virtual marketplace where users can buy and sell virtual goods, further expanding the platform's potential market size.